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SEO Professor’s Manifesto
The next phase of the Internet revolution has just got started.
Search engines like Google are evolving. Artificial intelligence is having a huge impact on all our lives – even though most of us are unable to see it or touch it.
Computers are getting smarter and so too are the algorithms that form the basis of all computer programs including online search.
As clever as they are, search engines are no match for the creativity of human beings. Search algorithms are not nearly as flexible. They don’t think.
It is creativity and ingenuity that will give you the edge in the ongoing battles to appear at the top of Google.
So the real challenge is not how to compete with the search engines but with each other – be it the SEO consultant or the amateur who knows a thing or two about online marketing.
Page 20 of Google is not good enough for your business. Neither is page 4 when your competition has all the attention of page one to themselves.
The real problem to solve is how can business owners set themselves apart from every other business offering the same products and services online?
There are only 10 of those valuable slots on page one – sometimes less when you throw in paid advertising.
Big business has a natural advantage and deep pockets but even they cannot compete with the innovators.
Rather than give up and let the competition have it all their own way, why not aspire to become one of the innovators?
It is up to the small business owner to use creativity to outsmart the competition, not look for the latest SEO gimmicks that never stand the test of time. Trying to outsmart the search engines is not smart in the long term.
Using the natural intelligence we were born with is.
As advertising guru Bill Bernbach once said, “In advertising, not to be different is virtually suicidal”. The same applies to advertising your business on SERPS.