Optimising your website for the town you are based is a no brainer, but how useful is it to top the rankings for ‘SEO Wrexham‘?
Over the years I may got one or two clients from people searching for ‘seo wrexham’ but this keyword alone may not be enough to keep SEO Professor in business for long.
Why? Well it all boils down to ROI and what you should be achieving with an SEO campaign worth its salt. For anyone who doesn’t know, Wrexham is a medium sized town in North Wales often referred to as the capital of North Wales. It is hardly a hot spot when it comes to demand for online marketing as I well know, I’m based here.
The fact is there really isn’t really much demand for SEO in this corner of North Wales or at least not from a search point of view and there are ample tools online that will reveal this. However fascinatingly SEO companies all over the UK are now including it in their optimisation campaigns. Only this week I have noticed companies based as far away as Chester and even further away in Ipswich using the keyword phrase.
So why optimise for an area you’re not based in and one that is likely to give you no traffic and therefore no conversions? The reason is vanity. Vanity key words serve no purpose other than to irritate your competitors, or they may well be used by companies who fail to research and rely on tip offs that a particular town has huge demand without checking the stats.
This type of strategy works well of course when targeted at particular cities that may open doors to new customers, but it does little for an SEO company’s credibility when aimed they aim at a small town rather than target some of the bigger cities. It is of course much easier to rank high for Wrexham than Liverpool or Manchester.
Let’s hope Google will soon pick up on this trend and penalise those sites making false claims to search engines about their location and in the process make it easier for those searching for their ‘local businesses’.