Who is the SEO Professor? Read on to find out more about how I got started in the business of SEO.
The business was set up after I decided to combine my years of experience writing web content which I found myself doing after a spell as a magazine features writer which was an education in itself.
I didn’t want to stop at just writing features for magazines so I decided to improve my online marketing skills. There were many digital skills I needed to learn to start an SEO business and these skills have been gained through countless hours of hard work and on the job experience with a variety of businesses.
Finally, launching SEO Professor meant I was able to bring a more rounded approach to SEO which combines the technical with the content skills that are now essential in digital marketing.
In those early days I was immediately able to make a real difference to the businesses who became my first clients. It wasn’t all plain sailing at first. I didn’t have the luxury of doing basic SEO on established sites, much of my client base consisted of one man bands and SMEs with various platforms from Wix, to Squarespace, Magento, Shopify, Joomla and of course WordPress.
Startup sites are the hardest sites to work on in SEO. You have all sorts of obscure platforms to work with and varying degrees of quality in the technical setups of these sites. Combine this with high expectations and small SEO budgets and this is always a challenge but a challenge I relish and just the place to hone and refine SEO skills.
This is why, nearly a decade later, I can say that I have pretty much seen it all with clients from all sorts of different sectors. The strategies I now employ to help businesses grow and make money online have never been better and I like nothing more than watching businesses grow and develop as a result of my input.
When SEO Professor launched in 2011, the focus was on getting the basics right for clients and building from a strong platform of outstanding web content. That focus hasn’t changed and I still believe that despite many search engine updates, doing things the right organic way always pays off.
There are lots of bad SEO practices and smokescreens around SEO activities but SEO isn’t rocket science, it’s a series of tasks that need to be done regularly to ensure that a website maintains a good presence on the search engines. Website owners only encounter problems when they don’t get the basics right or they try to latch on to shortcuts that never work long term.
Like the story of the hare and the tortoise, it’s the tortoise that wins in the end.
As Google is by far the most popular search engine in the UK, this generally means following the rules of that search engine and then finding ways to gain an advantage over competitors. Any effective SEO campaign needs to bring together web design, development and marketing as well as the more technical aspects of SEO.
So to work effectively SEO is not about doing just one thing, it is about all the cogs on the wheel of online marketing working together. Get one bit wrong and the whole point of having a website ends up getting lost in confusion or ignorance about what is working and what isn’t working.
There is no way anyone can guarantee that you will be top of Google for your keywords. The search engine is driven by artificial intelligence so figuring out what such sophisticated technology is going to do from one day to the next is impossible to predict, so much so that even Google themselves don’t know. But there is certainly a lot that can be done to give a website a chance to hit that all important top spot by understanding what that search engine is likely to be looking for, the websites it rewards and the hidden technical issues it often penalises.
Done well, search engine optimisation is about being fully transparent about the work being done and constant monitoring. Only then can a website achieve a high or number one position for genuinely important key words. We have worked for many years to make this process as transparent and accountable as it has to be to justify investment in it.
Identifying the keywords and phrases that will drive traffic to your site, increasing conversions and developing a long term strategy to get the best return on your investment are the lynch pins of how we do things.
Just like those trucks full of coal, SEO Professor delivers the fuel for your business growth.
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