Ever feel like getting your business to the top of the search engines or even page one on a national level is like climbing a mountain? You’re not alone. Depending on the products or services you are selling and the level of competition, getting to the summit of search for high competition keywords can take months or several years unless you are prepared to pay Google to get there.
Sometimes a website may never have the brand presence sufficient enough to be ranking number one for a primary keyword no matter how hard a smaller business tries. The good news is that effective SEO on a national level is not just about ranking for a handful of generic keywords.
There is a whole world of keywords and keyword phrases out there to explore. Looking at the bigger picture is what national SEO is all about. To achieve a good presence on national searches you will not only need to have your SEO basics covered, you will also need a combination of outstanding web content and the ability to channel that content where customers are likely to be.
The content you produce must be relevant and unique to your audience and to attract links it needs to get the attention. Content produced solely for the search engines may get you a few low level results, but the real rewards come from having other people refer to your content and share it around.
This not only brings you valuable links that remain a vital element in raising your search engine ranking but also trust in your brand. It’s no accident that household names monopolise on search engines because they have earned that trust over many years.
One of the biggest opportunities for SMEs today on the Internet is in the long tail. The long tail will provide you with an almost infinite number of keyword combinations to target and patiently building your presence will almost certainly pay off in the long run no matter what kind of business you run.
If you want to find out more about our enterprise level SEO services, please contact us.