You have a new website for your business and all the plans and investment in place for that business to take off rapidly. All the enthusiasm that goes with setting up that new website often places a smokescreen over some of the smaller points that might be hidden away in the package you bought into. This might include giving your web design agency permission to spend your SEO and marketing budget with reckless abandon.
Search engine optimisation or SEO as most people refer to it is the name given to work aimed at getting websites on the first page of search results or ideally in the top positions on Google and Bing.
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